The commercial is advertising the new and improved Softbank connection, and shows a customer getting frustrated about his area not yet receiving upgraded connection. The commercial has a comedic and lighthearted approach, rather than an overly informative and boring approach. The advert doesn't actually provide any information until the end, which is even still not alot of information other than the fact that the connection is upgrading from area to area.
An effective convention Softbank use is having a familiar face throughout their advertisements. That familiar face is Oto-san, the dog. Softbank have done over 100 adverts with the dog, which is a friendly face for both adults and children in the audience.
Japanese commercials are typically more outrageous because advertisers do not prioritise the message, they instead prioritise entertainment. A Japanese advertiser's thought process is that if the product or company is associated with happy thoughts, it is a positive thing. This is why Japanese commercials have catchy songs (see below for 1. Giga Pudding song), bright colours (see below for 2. Kyary Pamyu Pamyu KFC commercial) or famous celebrities advertising products (see below for 3. Ayumi Hamasaki commercial). Japanese commercials are also typically shorter than western ones, so they either have the choice of cramming in alot of information into an incredibly short space of time or creating an image or song that sticks with the audience's mind, thus typically ending up being rather whacky or significant. Here are some more examples of Japanese commercials:
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