To film at any owned premises, I needed to obtain permission from the owner.
Above are my location releases. Location releases are binding contracts between the photographer and the owner of the private property of which is being filmed on. By signing the release form, the landowner forgoes the right to sue for specific types of claims.
I have decided to change my client to work with one of my classmates as I realise production is not my strong point (as I have stated many many times previously).
My new client is Bentley Road Sports & Social Club in Bedworth. My friend (Will Barlow) has already begun planning and I have been asked to join in his project.
There has already been 1 meeting in person with the client, below are my partner's notes which he has already posted on his blog:
(A link to my partner's blog post about his meeting is here: http://willbarlowhnccreativemedia.blogspot.com/2019/04/meeting-on-10th-april-2019-including.html#comment-form)
Due to the fact I was not present at this meeting, I intend to have a phone call interview with the client as the only thing I missed from this meeting was the photographs that Will took.
Above is a screengrab from my iMessage conversation with my client Mel Barlow, secretary and committee member of Bentley Road Sports and Social Club. Here I am asking him if I can join Will's team in filming and editing a promotional video for the establishment.
This advertisement is from Japanese mobile phone network providers Softbank, featuring the American actor Tommy Lee Jones and the famous Softbank dog 'Oto-san' (means Father). He is the patriarch of the family, in which Jones plays an alien who has come to earth to study human beings. Japan is known for having such bizarre commercials and this definitely is in that category. Though, this is more normal in comparison to some.
The commercial is advertising the new and improved Softbank connection, and shows a customer getting frustrated about his area not yet receiving upgraded connection. The commercial has a comedic and lighthearted approach, rather than an overly informative and boring approach. The advert doesn't actually provide any information until the end, which is even still not alot of information other than the fact that the connection is upgrading from area to area.
An effective convention Softbank use is having a familiar face throughout their advertisements. That familiar face is Oto-san, the dog. Softbank have done over 100 adverts with the dog, which is a friendly face for both adults and children in the audience.
Japanese commercials are typically more outrageous because advertisers do not prioritise the message, they instead prioritise entertainment. A Japanese advertiser's thought process is that if the product or company is associated with happy thoughts, it is a positive thing. This is why Japanese commercials have catchy songs (see below for 1. Giga Pudding song), bright colours (see below for 2. Kyary Pamyu Pamyu KFC commercial) or famous celebrities advertising products (see below for 3. Ayumi Hamasaki commercial). Japanese commercials are also typically shorter than western ones, so they either have the choice of cramming in alot of information into an incredibly short space of time or creating an image or song that sticks with the audience's mind, thus typically ending up being rather whacky or significant. Here are some more examples of Japanese commercials:
Above is one of the commercials from Sky for Ricky Gervais, Stephen Merchant and Karl Pilkington's An Idiot Abroad. It is a simple clip from the first series in which Karl insists, whilst on the phone to Ricky and Stephen, that he will not participate in a second series. The advertisement is ironically funny because it is literally advertising the one thing he said he wasn't going to do.
This type of advertisement is a preview, but not specifically for the forthcoming series as it is a clip from the series prior. The advertisement must have been incredibly effective as the first episode of the second series had an audience of 2.66 million, almost double the final episode of the first series which was 1.6 million.
The clip ends with Ricky and Stephen laughing loudly at Karl's refusal to do another series. Karl says they've "got his heart going now". The pair's laughter is foreshadowing the next series, whether it be staged or not, it fits well with the whole comedic concept of Ricky and Stephen managing to get Karl to do things he never would have done without their influence. Very similar to how It's Always Sunny In Philadelphia episodes start. An example is below:
Aside from right at the end, there is no voice over or no description or no specific language used to sell the TV show. It is just audio from the phone conversation between the Karl and Ricky about Sky wanting a new series. This is because the three are already famous, they need no introduction. The first series was already quite a hit (with the average episode attracting 1.5 million viewers) and their radio show on XFM was incredibly popular, alongside shows like the original UK version of The Office and Extras, the trio have already gained enough popularity for their star appeal to be effective. The voiceover at the end just announces the name of the new series, "An Idiot Abroad, The Bucket List, the new series, coming soon, Sky 1 HD". This is literally all the information the audience needs as many of them will have seen the series prior.
Above is one of the many commercials for Depeche Mode's one off 2017 show in London's West Ham stadium. The promotional video consists of a montage of the band's 2009-2010 Tour of the Universe to live audio of the band's songs Sooth My Soul and Never Let Me Down Again It is a very simple commercial, providing only really the essential information required: the date, location and who is performing. The voiceover reads "Don't miss your chance to see one of modern music's most influential bands play live in London", which is a technique of convincing customers to join the bandwagon. It almost suggests that the band are never coming back to London, despite them actively going on world tours every four years. Telling the customer that they will "miss out" is singling them out and encouraging them to join the bandwagon.
This commercial is short and sweet. Depeche Mode are already an internationally well-known band and their name sells themselves, so they do not need a huge advertisement campaign like a lot of artists. This commercial in particular was not shown on TV but was shown only on the Live Nation Facebook page and Youtube channel. Even with this, the concert sold out incredibly quickly (66,000 seats sold out in under an hour) alongside the later dates announced.
The objective of my promotional video is to advertise and promote Nervous Records record store in Hinckley. Nervous Records is a predominantly secondhand music shop that has been open since 1978. The shop is definitely one of my favourite places to spend time whether it be actually looking for a record I want or looking to discover new music. I feel that the shop is a hidden gem in Hinckley and considering there aren't many record stores like this around, it should be attracting a lot more visitors but unfortunately it doesn't. I have noticed, as have been a frequent visitor for the past few years, that not many people are in here when I visit. The shop is popular amongst die-hard music fans, but not so much more, as other shops like HMV and Amazon are readily available for those who are unfortunately not bothered by where they are sourcing their goods.
Nervous Records currently has a Facebook page and a Discogs page, but no other social media. Posting the promotional video I intend to make will hopefully increase the shop's social media following, thus further increasing the amount of customers the store receives.
